Engineering & Design

Matt Shade

Creating and leading teams that craft AI-powered tools and interfaces to turn data into clarity and action.

I'm an engineer, engineering leader, and designer focused on building AI-powered tools that make complex data useful, actionable, and easy to understand. My background spans AI enablement, interaction design, engineering leadership, and prototype-driven product development in fast-paced news and media environments.

Experience

Director of AI Engineering

NBCUniversalNew York NYJul 2025 – Present

Lead teams building AI-powered discovery, personalization, and internal dashboards.

  • Executive dashboards: ChatGPT adoption & Office Hours, AI tool licensing (Slack, Firefly, Copilot), and Developer Agent competitive analysis (Cursor, Copilot, Claude, Codex).
  • AI Data Hub: interactive catalog of 8 AI/analytics datasets with search, filters, and Chart.js. SharePoint-deployable.
  • Technical direction across React, Node.js, cloud-native. Partner with design, product, news on adaptive interfaces.
  • Champion responsible adoption of agentic tools across NBC News.

Director of Engineering, NBC News Group Digital

NBCUniversalNew York NYOct 2021 – 2025

Scaled engineering teams across NBC News, TODAY, MSNBC, and CNBC.

  • Modernized web and mobile stacks with React and TypeScript. Prototypes and user research to validate concepts.
  • Inclusive hiring and coaching. Built teams with high trust and low attrition.
  • Introduced AI-assisted workflows and prototyping across product lines.

Tech Lead, CNBC.com Engagement

CNBCSep 2015 – Oct 2021

Interactive and personalization features with real-time data visualization.

  • Owned subscription flows and stock quotes page. Financial data at scale—clarity, accuracy, speed.
  • Prototypes that shaped engagement strategy. Mentored engineers on architecture and experimentation.

Senior Interactive Designer

CNBC2007 – 2015

Interactive experiences and prototypes for web and iOS.

  • Interaction design, animation, rapid iteration. Ship fast, learn from users, refine in code.
  • Turned ideas into working software people could touch and use.

Skills

  • React
  • TypeScript
  • Next.js
  • Vite
  • Tailwind CSS
  • Node.js
  • REST APIs
  • Data visualization
  • Antigravity
  • Claude
  • Figma Make
  • Runway Ai
  • ElevenLabs
  • ChatGPT
  • Gemini
  • GitHub Copilot
  • Cursor
  • Microsoft Copilot Studio
  • Power Automate
  • M365